Branding is the construction of a brand through the use of different elements, thus providing a corporate identity and image. Depending on how it is managed, it can be correctly positioned within the market and stand out from the competition. Branding elements:
- Naming or name creation.
- Corporate Identity.
- Brand loyalty, brand development.
- Brand architecture.
In a company branding is a fundamental part to grow because its main objective is to highlight and differentiate between other brands causing a unique impact on the market through its corporate identity, transmitting the set of values and beliefs by which the company is governed, providing a clear message to the consumer, generating influence and thus occupying a space in his memory.